Model

Unstandardized Coefficients

Standardized Coefficients

T

Sig.

B

Std.Error

Beta

0.174

Constant

1.093

0.138

7.933

0.000

Price service

−0.039

0.139

−0.036

−0.284

0.777

Product service

0.075

0.141

0.068

0.535

0.593

After sales service

0.255

0.161

0.204

1.586

0.114

Brand Services

−0.351

0.123

−0.310

−2.841

0.005

Convenient service

0.171

0.101

0.154

1.687

0.093

Perceived responsiveness

−0.083

0.165

−0.069

−0.506

0.613

Perceived Professionalism

0.222

0.197

0.182

1.128

0.260

Perceptual empathy

0.055

0.203

0.045

0.272

0.785

Perceived reliability

0.105

0.194

0.092

0.541

0.589