Model

Unstandardized Coefficients

Standardized Coefficients

T

Sig.

B

Std.Error

Beta

0.174

Constant

0.256

0.100

2.562

0.011

Price service

0.308

0.101

0.238

3.059

0.002

Product service

−0.063

0.102

−0.049

−0.618

0.537

After sales service

−0.465

0.117

−0.316

−3.986

0.000

Brand Services

0.036

0.090

0.027

0.397

0.692

Convenient service

0.383

0.073

0.294

5.218

0.000

Perceived responsiveness

−0.026

0.119

−0.018

−0.215

0.830

Perceived Professionalism

−0.243

0.143

−0.169

−1.705

0.089

Perceptual empathy

0.181

0.147

0.125

1.233

0.219

Perceived reliability

0.911

0.141

0.681

6.478

0.000