Model

Unstandardized Coefficients

Standardized Coefficients

T

Sig.

B

Std.Error

Beta

0.174

Constant

0.078

0.057

1.361

0.174

Price service

0.122

0.057

0.121

2.129

0.034

Product service

0.253

0.058

0.249

4.334

0.000

After sales service

−0.160

0.066

−0.140

−2.405

0.017

Brand Services

−0.077

0.051

−0.074

−1.510

0.132

Convenient service

−0.124

0.042

−0.122

−2.969

0.003

Perceived responsiveness

0.146

0.068

0.133

2.148

0.032

Perceived Professionalism

0.156

0.081

0.139

1.915

0.056

Perceptual empathy

0.156

0.084

0.137

1.858

0.064

Perceived reliability

0.501

0.080

0.481

6.244

0.000