Validity Analysis Results | ||
| Factor loading factor | Commonness |
Factor | ||
Price service | 0.855 | 0.731 |
Product service | 0.912 | 0.832 |
After sales service | 0.881 | 0.775 |
Brand Services | 0.857 | 0.734 |
Convenient service | 0.848 | 0.719 |
Perceived responsiveness | 0.818 | 0.67 |
Perceived Professionalism | 0.904 | 0.817 |
Perceptual empathy | 0.922 | 0.851 |
Perceived reliability | 0.917 | 0.84 |
Sticky behavior | 0.926 | 0.857 |
Active recommendation stickiness | 0.893 | 0.797 |
Sticky retention | 0.785 | 0.616 |
Eigenvalue (before rotation) | 9.24 | - |
Variance interpretation% (before rotation) | 77.001% | - |
Cumulative variance interpretation rate% (before rotation) | 77.001% | - |
Eigenvalue (after rotation) | 9.24 | - |
Variance interpretation rate (after rotation) | 77.001% | - |
Cumulative variance interpretation rate% (after rotation) | 77.001% | - |
KMO Value | 0.915 | - |
Bart sphericity | 1592.856 | - |
df | 66 | - |
p | 0 | - |