Validity Analysis Results

Factor loading factor

Commonness

Factor

Price service

0.855

0.731

Product service

0.912

0.832

After sales service

0.881

0.775

Brand Services

0.857

0.734

Convenient service

0.848

0.719

Perceived responsiveness

0.818

0.67

Perceived Professionalism

0.904

0.817

Perceptual empathy

0.922

0.851

Perceived reliability

0.917

0.84

Sticky behavior

0.926

0.857

Active recommendation stickiness

0.893

0.797

Sticky retention

0.785

0.616

Eigenvalue (before rotation)

9.24

-

Variance interpretation% (before rotation)

77.001%

-

Cumulative variance interpretation rate% (before rotation)

77.001%

-

Eigenvalue (after rotation)

9.24

-

Variance interpretation rate (after rotation)

77.001%

-

Cumulative variance interpretation rate% (after rotation)

77.001%

-

KMO Value

0.915

-

Bart sphericity

1592.856

-

df

66

-

p

0

-