| Cronbach Reliability Analysis | |||
Items | Total correlation (CITC) | Deleted α coefficient | Cronbach α coefficient | |
Behavioral stickiness | Price service | 0.83 | 0.968 | 0.97 |
Product service | 0.892 | 0.966 | ||
After sales service | 0.85 | 0.967 | ||
Brand Services | 0.823 | 0.968 | ||
Convenient service | 0.815 | 0.968 | ||
Psychological stickiness | Perceived responsiveness | 0.789 | 0.969 | |
Perceived Professionalism | 0.88 | 0.967 | ||
Perceptual empathy | 0.902 | 0.966 | ||
Perceived reliability | 0.896 | 0.966 | ||
Customer stickiness | Sticky behavior | 0.909 | 0.966 | |
Active recommendation stickiness | 0.871 | 0.967 | ||
Sticky retention | 0.751 | 0.972 |