Cronbach Reliability Analysis

Items

Total correlation (CITC)

Deleted α coefficient

Cronbach α coefficient

Behavioral stickiness

Price service

0.83

0.968

0.97

Product service

0.892

0.966

After sales service

0.85

0.967

Brand Services

0.823

0.968

Convenient service

0.815

0.968

Psychological stickiness

Perceived responsiveness

0.789

0.969

Perceived Professionalism

0.88

0.967

Perceptual empathy

0.902

0.966

Perceived reliability

0.896

0.966

Customer stickiness

Sticky behavior

0.909

0.966

Active recommendation stickiness

0.871

0.967

Sticky retention

0.751

0.972