Code

Items

DR

The length of time (Carmen Barroso, Araceli Picón, 2012)

DR1

When I use the mobile phone for a long time, I can enjoy preferential treatment in the company.

DR2

When I use the mobile phone for a long time, I will get with more professional and advanced services.

DR3

When I use the mobile phone for a long time, I can get a VIP treatment.

BR

The kind of purchase (Carmen Barroso, Araceli Picón, 2012)

BR1

When I use a variety of products or services, my knowledge will be gradually enriched.

BR2

When I use a variety of products or services, my experience of using the products will be increased.

BR3

When I use the company’s products or services, I think this series is more simple and practical.

IC

Involvement (Carmen Barroso, Araceli Picón, 2012)

IC1

The company’s product or service is necessary for me.

IC2

The company’s product or service is of great significance for me.

IC3

The company’s product or service is valuable for me.

IC4

The company’s product or service is very interesting.

PC

Switching Tendency (Carmen Barroso, Araceli Picón, 2012)

PC1

I am willing to buy the phone of other companies after comparing.

PC2

I am willing to buy the phone of other companies for the different experience.

PC3

I think it’s boring only using the phone from just one company.

PSC

Procedural switching costs (Burnham, 2003; Jones, 2007)

PSC1

If I buy the mobile phone of other companies, I may face the hidden costs or fees.

PSC2

If I buy the mobile phone of other companies, I may have a disadvantage on the price.

PSC3

Buying the mobile phone of other companies may face some unpredictable difficult.

PSC4

I worry about the quality and service may be not as good as expected if I buy other company’s cell phone.

PSC5

It costs much time to learn and use the operating system and the operating mode of other mobile phone.

RSC

Relational switching costs (Burnham, 2003; Jones, 2007)

RSC1

When I accept another company’s service, I often think of the staff of the former company.

RSC2

Compared with the new mobile phone supplier, I feel more comfortable to interact with the existing company staff.

RSC3

I like to communicate with existing mobile phone supplier’s service personnel.

RSC4

I care about the supplier name or trademark of the mobile phone I am using.

BLC

Lost benefits costs (Burnham, 2003; Jones, 2007)

BLC1

If I buy another phone, I may lose the accumulated integral, credit and service level.

BLC2

If I buy another phone, I will lose the benefit getting as a loyal customer.

BLC3

If I buy another phone, I will loss the money I have paid (e.g., the software I have bought, etc.).