1

Strategies employed during a pandemic

A.

Marketing

Frequency

Rank

Used social media platforms to advertise various products and services

6

3

Offering lowered prices

7

2

Online sales

4

4

Customized/new products

3

5

Increased marketing efforts

8

1

B.

Technical

Frequency

Rank

Adjustment of hours of operations

13

2

Communicate takeout or delivery solutions effectively

7

4

Reassure strict restaurant safety and sanitation measures

15

1

Sourcing of new local suppliers

6

5

Reduced utility costs and other operating costs

10

3

C.

Management

Frequency

Rank

Temporarily reduced employment

13

3

Programs to encourage virtual working

4

5

Re-arrangement of facilities to mitigate COVID-19 spread

14

2

Increased communication and transparency

12

4

Social distancing at work

15

1

D.

Financial

Frequency

Rank

Rescheduling of bank loans

7

3

Rescheduling of invoices payment

4

4

Reduction of operating costs (e.g. layoffs and salary reductions)

12

1

Loans to commercial banks

1

5

Recording and compiling of weekly rolling cash flows plan

8

2

*multiple response

2

The extent of strategies that help the business operation

Frequency

Percentage

Helpful (The business strategies is very helpful in the overall operations of the Business)

8

53.33

Moderately Helpful (The business strategies is helpful in the overall performance of the Business)

4

26.67

Fairly Helpful (The business strategies is fairly helpful in the overall performance of the Business)

2

13.33

Not Helpful (The business strategies is not helpful in the overall performance of the Business)

1

6.67

Total

15

100.00