| Constructs and the scale items | Factor loadings | CAa | rho_Ab | CRc | AVEd |
| Subjective Norm | 0.804 | 0.831 | 0.883 | 0.715 | |
| SN2 | 0.820 |
|
|
|
|
| SN3 | 0.888 |
|
|
|
|
| SN4 | 0.828 |
|
|
|
|
| Attitude | 0.862 | 0.879 | 0.905 | 0.705 | |
| ATT1 | 0.831 |
|
|
|
|
| ATT2 | 0.855 |
|
|
|
|
| ATT3 | 0.826 |
|
|
|
|
| ATT4 | 0.847 |
|
|
|
|
| Perceived Behavioral Control | 0.824 | 0.899 | 0.879 | 0.646 | |
| PC1 | 0.790 |
|
|
|
|
| PC2 | 0.821 |
|
|
|
|
| PC3 | 0.877 |
|
|
|
|
| PC4 | 0.718 |
|
|
|
|
| Purchase Intention | 0.841 | 0.853 | 0.894 | 0.678 | |
| PI1 | 0.794 |
|
|
|
|
| PI2 | 0.882 |
|
|
|
|
| PI3 | 0.853 |
|
|
|
|
| PI4 | 0.759 |
|
|
|
|