Research Variable | Standardized Regression Weight | C.R. | P |
Service Quality ® Word of Mouth | 0.391 | 2.398 | 0.017 |
Brand Image ® Word of Mouth | 0.478 | 2.951 | 0.003 |
Service Quality ® Repurchase Intention | 0.281 | 1.977 | 0.048 |
Brand Image ® Repurchase Intention | 0.279 | 1.968 | 0.049 |
Word of Mouth ® Repurchase Intention | 0.480 | 3.124 | 0.002 |