Research Variable

Standardized Regression Weight

C.R.

P

Service Quality ® Word of Mouth

0.391

2.398

0.017

Brand Image ® Word of Mouth

0.478

2.951

0.003

Service Quality ® Repurchase Intention

0.281

1.977

0.048

Brand Image ® Repurchase Intention

0.279

1.968

0.049

Word of Mouth ® Repurchase Intention

0.480

3.124

0.002