Variable

Indicator

Factor Loading

Service Quality

Tangibles

0.742

Reliability

0.584

Responsiveness

0.607

Assurance

0.706

Empathy

0.609

Brand Image

Comfort

0.629

Exterior Design

0.723

Price

0.727

Physical Facility

0.664

Interior Design

0.773

Trustworthiness

0.628

Location

0.594

Word of Mouth

Recommending

0.738

Advising

0.662

Telling about positive things

0.653

Repurchase Intention

First choice

0.789

Strong interest

0.685

Plan again

0.704