Variables | Code | KMO | Bartlett’s Test (Sig.) | Loading | Cronbach’s α |
Attitude towards Protecting ICH | AT1 | 0.733 | 530.521 | 0.823 | 0.855 |
AT2 |
| 0.000 | 0.848 |
| |
AT3 |
|
| 0.819 |
| |
Perceived Problem | PP1 | 0.715 | 543.571 | 0.868 | 0.854 |
PP2 |
| 0.000 | 0.911 |
| |
PP3 |
|
| 0.836 |
| |
Perceived Value | PV1 | 0.815 | 810.893 | 0.758 | 0.872 |
PV2 |
| 0.000 | 0.793 |
| |
PV3 |
|
| 0.820 |
| |
PV4 |
|
| 0.774 |
| |
Customer Participation | CP1 | 0.724 | 461.175 | 0.809 | 0.834 |
CP2 |
| 0.000 | 0.832 |
| |
CP3 |
|
| 0.850 |
| |
Purchase Intention | PI1 | 0.838 | 863.066 | 0.747 | 0.881 |
PI2 |
| 0.000 | 0.800 |
| |
PI3 |
|
| 0.808 |
| |
PI4 |
|
| 0.777 |
| |
Total |
| 0.870 | 3791.817 |
| 0.848 |
|
| 0.000 |
|
|