Variables	Code	KMO	Bartlett’s Test (Sig.)	Loading	Cronbach’s α
Attitude towards Protecting ICH	AT1	0.733	530.521	0.823	0.855
	AT2		0.000	0.848
	AT3			0.819
Perceived Problem	PP1	0.715	543.571	0.868	0.854
	PP2		0.000	0.911
	PP3			0.836
Perceived Value	PV1	0.815	810.893	0.758	0.872
	PV2		0.000	0.793
	PV3			0.820
	PV4			0.774
Customer Participation	CP1	0.724	461.175	0.809	0.834
	CP2		0.000	0.832
	CP3			0.850
Purchase Intention	PI1	0.838	863.066	0.747	0.881
	PI2		0.000	0.800
	PI3			0.808
	PI4			0.777
Total		0.870	3791.817		0.848
Total			0.000