Variables

Code

KMO

Bartlett’s Test (Sig.)

Loading

Cronbach’s α

Attitude towards Protecting ICH

AT1

0.733

530.521

0.823

0.855

AT2

0.000

0.848

AT3

0.819

Perceived Problem

PP1

0.715

543.571

0.868

0.854

PP2

0.000

0.911

PP3

0.836

Perceived Value

PV1

0.815

810.893

0.758

0.872

PV2

0.000

0.793

PV3

0.820

PV4

0.774

Customer Participation

CP1

0.724

461.175

0.809

0.834

CP2

0.000

0.832

CP3

0.850

Purchase Intention

PI1

0.838

863.066

0.747

0.881

PI2

0.000

0.800

PI3

0.808

PI4

0.777

Total

0.870

3791.817

0.848

0.000