Identification factor

Frequency

Identification factor

Frequency

Identification factor

Frequency

Identification factor

Frequency

1) Price of products

12

8) Number of branches

2

15) Store’ shelf

1

22) Shelf label with stores’ mark

1

2) Quality of products

11

9) Arrangement

2

16) Shelf’s material type

1

23) Same colored personnel uniform

1

3) Brand validity

8

10) Parking

2

17) Separated entrance & exit

1

24) Number of personnel in store

1

4) Product diversity

5

11) Work hours

1

18) Varrying vehicle

1

25) ATM in store

1

5) Location of store

4

12) Store area

1

19) Coffeshop in store

1

26) Loyalty card

1

6) Advertisement

4

13) Number of shelves

1

20) Recycyle bin in store

1

27) Color of shelves

1

7) Sales force behavior

3

14) Commodities in the shelves

1

21) Installing information of store

1

28) Atmosphere of store

1