Identification factor | Frequency | Identification factor | Frequency | Identification factor | Frequency | Identification factor | Frequency |
1) Price of products | 12 | 8) Number of branches | 2 | 15) Store’ shelf | 1 | 22) Shelf label with stores’ mark | 1 |
2) Quality of products | 11 | 9) Arrangement | 2 | 16) Shelf’s material type | 1 | 23) Same colored personnel uniform | 1 |
3) Brand validity | 8 | 10) Parking | 2 | 17) Separated entrance & exit | 1 | 24) Number of personnel in store | 1 |
4) Product diversity | 5 | 11) Work hours | 1 | 18) Varrying vehicle | 1 | 25) ATM in store | 1 |
5) Location of store | 4 | 12) Store area | 1 | 19) Coffeshop in store | 1 | 26) Loyalty card | 1 |
6) Advertisement | 4 | 13) Number of shelves | 1 | 20) Recycyle bin in store | 1 | 27) Color of shelves | 1 |
7) Sales force behavior | 3 | 14) Commodities in the shelves | 1 | 21) Installing information of store | 1 | 28) Atmosphere of store | 1 |