| Authors | Factors | Finding |
| | Relationship between brand entity and purchase intention | Researchers discovered the brand equity component; Brand awareness, perceived quality, brand association and brand loyalty are positively related to consumer decisions, especially brand awareness |
| | Relationship between brand entity and purchase intention | 150 valid questionnaires were absorbed. The sample size was small, and the measured result indicated that brand equity had the greatest influence on purchase intention. |
| | Brand Equity on Purchase Intention and Development. | Brand preference and product price have influence on consumers’ purchase intention, while brand equity has positive influence on purchase intention |
| | Brand equity and customer behavioral intentions: | The age, education level and gender of customers have significant influence on purchase intention. |
| | Tourism performing arts marketing | Population is positively correlated with purchase intention and purchase behavior, among which high-income tourists are in the majority. 2) Marketing effect of tourism performance products is positively correlated with tourists’ recommendation intention, return visit intention and satisfaction. |