FRL Dimension | t value | p value | Involvement of CML(O ) | |||
5-CL | 6-CL | 7-CL | 8-CL | |||
Freshnessa | 1.35 | 0.18 |
| O | O |
|
Healtha | 0.68 | 0.50 |
| O | O |
|
Noveltya | −1.61 | 0.11 |
| O | O |
|
Organic productsa | 1.14 | 0.25 |
| O | O | O |
Price/quality relationa | 1.06 | 0.29 |
| O | O |
|
Taste | −0.51 | 0.61 | O |
| O |
|
Securityb | −3.81 | <0.001 |
|
| O |
|
Self-fulfillment in food | −1.77 | 0.08 | O |
| O |
|
Social relationshipsb | −2.58 | <0.05 |
|
| O |
|
Convenience | −1.58 | 0.12 | O |
| O | O |
Interest in cookingb | −2.50 | <0.05 |
|
| O |
|
Looking for new waysa | 0.35 | 0.73 |
| O | O |
|
Planninga | −0.08 | 0.94 | O | O | O |
|
Whole family | −7.28 | <0.001 |
|
| O | O |
Woman’s taskb | 7.49 | <0.001 |
|
| O |
|
Attitudes to advertisinga | −0.11 | 0.91 |
| O | O |
|
Enjoyment from shopping | −3.00 | <0.01 | O |
| O |
|
Price criteria a | 0.37 | 0.71 |
| O |
|
|
Importance of product informationa | 1.96 | 0.05 |
| O | O |
|
Shopping lista | −0.71 | 0.48 |
| O | O |
|
Specialty shopsa | 3.73 | <0.001 |
| O | O | O |
Social eventa | 0.83 | 0.41 | O | O | O |
|
Snacks versus meals | 0.46 | 0.65 | O |
| O |
|