14

Re-thinking mass communication as a broad field where journalism is operating so the determining approach must be interdisciplinary: freedom of media, legal and ethic aspects of journalism performance, advertising as a mixed kind of media art and commercial communication, popular culture and mass media.

9

8

8

9

9

10

8

8

9

6

7

5

15

Early forms of communication, their development to nowadays forms; Theories, models and conceptions of communication, diversity of media channels, carriers and platforms.

10

9

9

9

10

10

9

10

10

7

9

9

16

Priority of institutional approach: common nature of media, natural history of the channels of mass communication; Public Relations, Ads, Video and audio texts, Photo messages.

10

7

9

8

8

7

7

8

7

7

5

0

17

The introductory course has to be oriented to make awareness about informational society, how to avoid “informational chaos”, the issues of regulation of the cyberspace.

9

10

9

8

7

6

6

7

0

7

5

3