14 | Re-thinking mass communication as a broad field where journalism is operating so the determining approach must be interdisciplinary: freedom of media, legal and ethic aspects of journalism performance, advertising as a mixed kind of media art and commercial communication, popular culture and mass media. | 9 | 8 | 8 | 9 | 9 | 10 | 8 | 8 | 9 | 6 | 7 | 5 |
15 | Early forms of communication, their development to nowadays forms; Theories, models and conceptions of communication, diversity of media channels, carriers and platforms. | 10 | 9 | 9 | 9 | 10 | 10 | 9 | 10 | 10 | 7 | 9 | 9 |
16 | Priority of institutional approach: common nature of media, natural history of the channels of mass communication; Public Relations, Ads, Video and audio texts, Photo messages. | 10 | 7 | 9 | 8 | 8 | 7 | 7 | 8 | 7 | 7 | 5 | 0 |
17 | The introductory course has to be oriented to make awareness about informational society, how to avoid “informational chaos”, the issues of regulation of the cyberspace. | 9 | 10 | 9 | 8 | 7 | 6 | 6 | 7 | 0 | 7 | 5 | 3 |