N

Priorities/judges’ score assigned

I

II

III

IV

V

VI

VII

VIII

IX

X

XI

XII

1

Combination of as well specialization “mass communication/journalism” so priority of the programme “journalism” in favor of journalism- freedom of speech and expression, professional ethics, fundamentals of media functioning, media performance.

9

9

7

8

9

9

8

9

8

3

5

6

2

Emphasizing theories about media, about the relationship between media and society.

9

10

9

8

7

9

9

6

10

2

3

2

3

Introduction to communication should be as independent as possible from narrower and professionally oriented courses, not repeated in other academic disciplines. Introduction—knowledge, not skills.

8

7

8

9

7

8

9

8

9

1

4

7

4

The introduction to communication should give the student knowledge about the communication process, about the chain of the process and the elements of the communication phenomenon itself. The course is based on a combination of the following components: definition of communication, types of communication, hierarchy pyramid of the types of communication, communication from the perspective of semiology, information as a measure of communication; mediums (media) and their development; audience phenomenon, effects.

9

10

9

10

10

10

9

10

10

10

10

9

5

Priority of the effects as the result of communication, the explanation of each effect in the relevant conventional terms, the characteristics of each effect and their dependence on intention (planned/unplanned) and time (short-term and long-term).

7

9

8

7

9

10

9

10

10

1

7

6

6

Priority is making awareness in the models of communication— Aristotle’s, Lasswell’s, Shannon and Weaver’s, Gerbner’s models.

7

9

10

8

9

10

10

10

9

1

9

10

7

The introductory course is focused on creating an idea about the phenomenon of mass communication, about its composition, about the place and importance of journalism in the system of mass communication, as our program aims to train journalists-reporters.

10

9

9

9

9

9

9

10

10

1

7

7

8

The introductory course should be a basis for all profession-centered courses an classes in various proportion.

8

7

6

5

6

5

6

6

7

5

4

0

9

The introductory course is the mixture of theories about press (namely, Four Theories of Press and Agenda-setting), Genres and discourse and Ethics.

4

4

5

4

6

5

5

6

7

5

3

4

10

Priorities are fact-based journalism, importance of truth in journalism and social responsibility.

4

4

3

5

4

4

5

4

4

3

3

3

11

The relationship between communication and journalism. The essence of information, the typology of information, aspects of functioning, communication channels and their specifics. Meaningful characteristics of the journalistic text, creative strategies of journalism. Media systems.

9

9

10

10

10

10

10

10

10

10

10

10

12

Prioritization of development of mass communication according to the certain stages taking into consideration of contextual knowledge, local and global experience.

6

4

3

4

5

6

7

6

6

6

2

4

13

Teaching introduction has to be developed in the context of globalization and intercultural communication taking into account new technological platforms.

7

6

5

5

4

5

7

5

6

5

5

4