Model | Unstandardized Coefficients | Standazed Coefficients | t | Sig. ViF | ||
B | Std. Error | Beta | ||||
1 | (Constant) | .454 | .081 |
| 5.589 | .000 |
product cognition | .283 | .055 | .274 | 5.197 | .000 4.368 | |
cultural identity | .148 | .044 | .164 | 3.367 | .001 3.728 | |
past behavior | .030 | .048 | .034 | 2.637 | .045 4.375 | |
reference groups | .277 | .045 | .309 | 6.203 | .000 3.910 | |
Perceptual behavior control | .143 | .037 | .165 | 3.873 | .000 2.868 |