Model

Unstandardized Coefficients

Standazed Coefficients

t

Sig. ViF

B

Std. Error

Beta

1

(Constant)

.454

.081

5.589

.000

product cognition

.283

.055

.274

5.197

.000 4.368

cultural identity

.148

.044

.164

3.367

.001 3.728

past behavior

.030

.048

.034

2.637

.045 4.375

reference groups

.277

.045

.309

6.203

.000 3.910

Perceptual behavior control

.143

.037

.165

3.873

.000 2.868