| H7: There is significant relationship between reference groups and consumers’ purchase intention of tourism performing arts. | Accepted |
| H8: There is significant relationship between reference groups and artistic consumption behavior of tourism performing arts. | Accepted |
| H9: There is significant relationship between perceptual behavior controls and consumers’ purchase intention of tourism performing arts. | Accepted |
| H10: There is significant relationship between perceptual behavior controls and artistic consumption behavior of tourism performing arts. | Accepted |
| H11: There is significant relationship between consumer purchase intention and artistic consumption behavior of tourism performing arts. | Accepted |