| Hypothesis | Results |
| H1: There is significant relationship between product cognition and consumers’ purchase intention of tourism performing arts. | Accepted |
| H2: There is significant relationship between product cognition and artistic consumption behavior of tourism performing arts. | Accepted |
| H3: There is significant relationship between cultural identity and consumers’ purchase intention of tourism performing arts. | Accepted |
| H4: There is significant relationship between cultural identity and artistic consumption behavior of tourism performing arts. | Accepted |
| H5: There is significant relationship between past behavioral and consumers’ purchase intention of tourism performing arts. | Accepted |
| H6: There is a significant relationship between past behavioral and artistic consumption behavior of tourism performing arts. | Accepted |