Number

Authors

Influencing Factors

1

Schiffman (1987)

Product, price, promotion, channel, social class, culture, cultural identity, product cognition, perception, learning, personality, attitude

2

Yu (2003)

Product, price, promotion, channels, social factors (family, social class) cultural identity, subculture, cognitive factors, emotional state

3

Kotler (2012)

Cultural identity, demographic environment, social factors (social status, reference group, family,) marketing activities, past experience, perception, learning, memory, motivation, personality, mood, attitude, self-concept, lifestyle, buying needs

4

Li (2013)

Artistic cognition, emotional response, volitional control, perceived risk

5

Cao (2017)

Cultural cognition, emotional response, attitude emotion, past behavior, perceived risk

6

Wang (2017)

Tourism performance product quality, cultural identity, tourism experience

7

Huang (2019)

Emotional state, population, social status, cultural identity, personal experience, reference group, purchase demand