| Dimension | Variable | |
| Tencent Charitable Foundation | Qingsongchou | |
| User participation | ln_day(funding period) ln_need(funding target) ln_donateNum(donations by normal way) ln_totalYqj(donations by YiQiJuan) | ln_R_day(funding days) ln_need(funding target) ln_donateNum(the number of donations) ln_forward(forwarding numbers) |
| User trust | org( sponsor status) | None |
| Project characteristics | cateName(project classification) n_label(project label number) | cateName(project classification) freight(freight for goods) deliveryTime(delivery time for goods) |