Latent variables | D.G. Rho | Average of variance extracted |
PACKAGING | 0.817 | 0.593 |
FINANCIAL BENEFITS | 0.950 | 0.905 |
DECISION-MAKING BENEFITS | 0.943 | 0.891 |
PERCEIVED PRICE | 0.822 | 0.692 |
PERCEIVED QUALITY | 0.902 | 0.751 |
LOYALTY | 0.760 | 0.593 |