Sensory experience |
Temperature is suitable, activating shopping experience |
Cleanliness and good condition stimulates shopping experience |
Lighting is motivating, making shopping experience pleasant |
Color of walls and floor provide a shopping experience in a pleasant environment |
Music (tempo, volume and type) provides a very pleasant shopping experience |
Smells provides a very pleasant shopping experience |
Intellectual experience (through design) |
Design (furniture, decor and equipment) stimulates curiosity |
Sections design stimulates shopping experience and interacting with the product |
Communication materials (display) stimulates imagination, thought and creativity consumer |
Store layout stimulates curiosity |
Shop-window offers an attractive presentation (suggestive, artistic, creative) |
Store has a pleasant entry (spacious and inviting) |
Outside of store design invites you to enter |
Intellectual experience (with employees) |
Employees are always willing to help (provide information, support to decision-making) and answer all questions |
Employees have great knowledge of what they sell and the experiences that the products provide |
There are enough employees to offer personalized service and explain the experiences provided by the use of products |
Payment for items purchased is fast avoiding negative experiences |
Social experience |
Shopping at this store give me the opportunity to experience feeling of status (interact with other customers) |
Shopping at this store allows me to get information and experiences on trends consistent with my attitudes and lifestyles |
Go to this store allows me to spend a pleasant time with my family/friends |
Pragmatic experience |
Brands offered are known and good quality |
Product assortment is sufficient to meet my needs |
Periodically updates its assortment incorporating the latest product version |
In this store I get quality products at a good price |
Compared with other competitors this store offers the best price-quality |
This store offers a variety of services (warranty, product returns, home delivery, packaging for a gift) with good prices |
It offers better promotions than competition |
Consumer information about promotions is very suitable |
Always have stock of products on promotion |
In promotional periods product quality is maintained |
Emotional experience (intensity of emotions) |
Happy (joyful, contented) |
Hopeful |
Entertaining |
Animated (encouraged) |
Enthusiastic |
Surprised |