| Independent variable | Unstandardized Coefficients | Standardized Coefficients | t | p | 95% Confidence Interval | ||
| B | SE | ß | Bottom | Top | |||
| Fixed | 0.764 | 0.148 |
| 5.151 | 0.000 | 0.473 | 1.056 |
| Perception against Pop-up Advertisement | 0.482 | 0.054 | 0.315 | 8.875 | 0.000 | 0.375 | 0.589 |