N

Mean

Ss

Perception against Pop-up Advertisement

Min = 1

Max = 5

Attitude towards the brand of pop-up advertisement

718

2.485

0.724

Pop-up ads are always very attractive

718

2.703

0.828

I’m happy with pop-up ads

718

2.616

0.771

I don’t ignore pop-up ads

718

2.792

0.845

Attitude towards the Brand of Pop-up Advertisement

Min = 1

Max = 5

I follow the brand that appears in pop-up ads

718

1.728

1.004

I trust brands and products that advertise in pop-up ads

718

1.879

1.111

It is possible to buy products from pop-up ads

718

2.191

1.177

I usually recommend the product or service in the pop-up ads to someone else

718

2.368

1.294