Strategy | Results |
Resources of the organisation | Fifty-six percent of the respondents were of the view that ZNBC works to build good image to the public. This being the highest scored figure, it does not convincingly give a good picture about the organisation in this respect. Forty-three percent of the respondents felt that ZNBC does not ensure adequate training of its staff. |
Cost leadership strategy | Thirty-eight percent, which was the high score, indicated that respondents disagreed that the low price of acquiring international programs determine ZNBC purchasing power. |
Strategic positioning and market segmentation | Forty percent, being the highest score, of the respondents felt that ZNBC does not carry out direct-based marketing (one-to-one marketing). |