| Elements of Practice | Competitive factors | Dimensions of Practice |
| Procedures Understandings Engagements | Customer service | Practices associated with demonstrating product knowledge, sustaining customer dialogues, improving after sales service, building customer relationships, developing service quality and implementing service quality strategies |
| Procedures Understandings Engagements | Cost control | Practices associated with controlling costs in order to obtain effective selling prices, not holding onto stock unnecessarily, control of overheads, the regular day to day monitoring of costs |
| Procedures Understandings Engagements | Supplier networks | Practices associated with building rapport with suppliers, and continuous cooperative working relationships, building reciprocity with individuals and their firms in order to provide value to the final customer |
| Procedures Understandings Engagements | Alliances in networks | Activities associated with building relationships with complementary companies and the development of common objectives and mutually beneficial strategic alignments, that are part of a customer focused business model |