| Characteristics | N | % (219) |
| Motivation |
|
|
| For health | 93 | 42.5 |
| Prefer natural food | 63 | 28.8 |
| Reducing global warming | 22 | 10.0 |
| Other | 20 | 9.1 |
| Religious belief | 11 | 5.0 |
| Vogue | 10 | 4.6 |