| Stimuli Profile | Food Quality | Cuisine Style | Health Concept | Restaurant Design | Environmental Protection |
| 1 | Organic | Chinese | Lose weight | Simple | Care |
| 2 | Organic | Italian | Prevent diseases | Fashion | Doesn’t care |
| 3 | Organic | Chinese | Prevent diseases | Fashion | Care |
| 4 | Nutritious | Chinese | Lose weight | Fashion | Doesn’t care |
| 5 | Colorful | Italian | Lose weight | Fashion | Care |
| 6 | Colorful | Chinese | Prevent diseases | Simple | Doesn’t care |
| 7 | Organic | Italian | Lose weight | Simple | Doesn’t care |
| 8 | Nutritious | Chinese | Prevent diseases | Simple | care |