| Typography Design Attributes | Attribute Level in the Research Design |
| 1.Food quality | (1) Organic food |
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| (2) Colorful food |
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| (3) Nutritious food |
| 2.Cuisine style | (1) Chinese style |
|
| (2) Italian style |
| 3.Health concept | (1) Lose weight |
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| (2) Prevent diseases |
| 4.Restaurant design | (1) Simple design |
|
| (2) Fashion design |
| 5.Environmental protection | (1) Care |
|
| (2) Doesn’t care |