Fang, L & Shengli, W

Audience engagement and social impact of new government media

(2019) Media

Comprehensive Review

Second, there is still much room for improvement in the convenience of audience participation in the new government affairs media. Once again, the imperfect management of new government media does not effectively increase the audience’s willingness to participate.

Gu, J., Min, S., & Zhan, Q.

Citizen Engagement in the Era of Social Media: Correlations between News Value and Audience Engagement in Governments’ Weibo Sites

(2018) Journal of International Communication

Content analysis

The 12 news value elements have significant overall effects on audience commenting, sharing, and liking behaviour, with the six elements of newness, periodicity, interest, salience, individuality, and controversy being significant predictors of audience engagement.

Qian, Q

Audience engagement and ways to enhance the new media for government affairs in the new communication pattern

(2021) Journalist observation

Comprehensive Review

Provide quality services and create a multi-value participation system for audiences; take a practical route to the masses and make audiences love the new media crowd sourcing space.