Zhang, Z

Current Research and Characteristics of New Media in Government Affairs under the New Network Governance Environment

(2020) Audio-Visual

Comprehensive Review

There are several characteristics of government new media research as follows: 1) Research object focuses on a single government new media platform 2) Research is less from the audience’s perspective 3) Research methods are mainly qualitative, lack of scientific methodology application 4) Lack of policy guidance for audience participation in government media.

Xu, W

Research on Audience Engagement Mechanism of New Media of Government Affairs in New Era—An Empirical Analysis Based on “Ping’anShangqiu” Government Microblog

(2020) Dissemination and Copyright

Empirical study

By analyzing the current situation, content, characteristics and data of “Ping’anShangqiu” government microblog, this study proposes optimization strategies in three aspects: highlighting localized government information, creating original content to show personalization and establishing a perfect new media matrix.

Lai, L & Liang, L

Audience engagement and ways to enhance the new media for government affairs in the new communication pattern

(2020) Media

Comprehensive Review

The way to improve audience participation in the new government media: 1) Create a multi-functional communication platform based on the perspective of people’s livelihood with audience thinking; 2) Create value for the audience and provide quality services to attract audience participation; 3) Find the right entry point for planning and take a good and practical online mass route.

Fang, L & Shengli, W

Audience engagement and social impact of new government media

(2019) Media

Comprehensive Review

The typical problems of audience engagement in new government media are focused on the following aspects: First, the interactivity of new government media is poor, and the response rate is not high.