Thurman, N

Newspaper Consumption in the Mobile Age: Re-assessing multi-platform performance and market share using “time-spent”

(2018) Journalism Studies

19(10), pp. 1409-1429

Media measurement, Print and Digital Data” (PADD)

The findings indicate that 88.5 percent of the time spent on 11 national newspaper brands in the UK by their British consumers still comes from their print editions, 7.49 percent from mobile devices, and only 4 percent from Desktops.

Miaomiao, Z.

Research on audience engagement in new government media

(2021) Western Radio and Television

Comprehensive Review

Ways to improve audience engagement in new government media: First, new government media need to change their understanding of the role of the audience. Secondly, the new government media need to focus on optimizing the audience experience. Once again, the new governmental media must insist on content as king.

Zhang, L

Audience engagement and ways to enhance the new media for government affairs in the new communication pattern

(2021) Press Communications

Comprehensive Review

The way to improve the new media of government affairs in the new communication pattern: First, Use audience thinking to build a multifunctional communication platform Secondly, Provide better services for the audience. Thirdly, Organic combination of online and offline.

Wang, Z

Research on audience participation mechanism of government affairs weibo in new media environment

(2021) Journalism Research Guide

Comprehensive Review

Government WeChat has a significant effect in improving audience participation; Ways to improve audience participation: Change the main understanding of “media audience” to “platform users”; Do a good job in visual design of the platform and optimize audience experience; Smartly divide the time to push and insist on content as king.