Variables

Items

Factor Loadings

Cronbach’s Alpha

rho_A

Composite Reliability

Average Variance Extracted (AVE)

Information Security Management System

Determination of internal and external factors relevant to ISMS

0.766

0.737

0.726

0.721

0.706

The scope of ISMS 270001 documented

0.749

Established information security policy that is appropriate

0.814

Roles within the ISMS clearly defined and communicated

0.800

The ISMS adequately resourced

0.697

The information security risk assessment process repeatable

0.744

A program to ensure the ISMS achieves its outcomes

0.797

There is an information security risk treatment process to select appropriate risk treatment options

0.723

Corporate Reputation

My company produces quality products

0.932

0.953

0.956

0.962

0.759

My company uses high caliber adverts

0.916

My company sponsors many activities

0.701

My company is always willing to welcome visitors to tour the factory

0.868

My company is a long-established company

0.828

My company carry out a lot of advertising

0.901

My company offer a variety of well-known products

0.891

The employees of my company are well trained

0.910

Brand and Branding

The brand of my company prefers to be true to them

0.777

0.859

0.911

0.902

0.569

Authenticity of the brand of the company means aesthetic

0.821

Products of the brand of the company are made genuine and honesty

0.854

The authenticity is considered as prestige of the brand

0.768

Authenticity of the brand of the company means reliable

0.814

The brand of the company needs to note friendly environment

0.904

The brand of the company explains the morality

0.739

Advertising of the brand of my company sometimes is too exaggerated

0.858