| Dependent Variable | Parameter | β | t | Sig. |
|
| Customer Satisfaction | Intercept | 1.738 | 10.887 | 0.000 | F = 118.521 (0.000) |
| Costs involved | −0.066 | −4.573 | 0.000 | R2 = 0.547 | |
| Level of awareness | 0.041 | 6.724 | 0.000 | Adj.R2 = 0.39 | |
| Time & Convenience | 0.033 | 2.173 | 0.040 |
| |
| Quality of products or services | −0.012 | −0.299 | 0.765 |
| |
| Risks involved | −0.056 | −3.011 | 0.001 |
|