Number of Online Shopping Sites Known

One or Two

Two to Five

Five to ten

More than ten

59(16.5%)

21.2 (0.8%)

199 (55.5%)

24 (6.8%)

Main Reason(s) for Shopping Online

Convenience

Better product information availability

Variety of Products to choose from

Better prices than in retail stores

90 (25.1%)

107 (29.9%)

77 (21.5%)

84 (23.5%)

Favourite Retailer

Jumia

Konga

OLX

Others

102 (28.5%)

103 (28.8%)

109 (30.4%)

44 (12.3%)

What Do You Like Most about Your Favourite Retailer

Timely delivery

High quality products

Free delivery

System for payment on delivery

They offer the best deals

Wider variety of products than others

63 (17.6%)

67 (18.7%)

57 (15.9%)

54 (15.1%)

60 (16.8%)

57 (15.9%)

Products Purchased Online

Clothing and fashion items

Electronics and gadgets

Household appliances

Sports and fitness equipment

Others

73 (20.4%)

83 (23.2%)

53 (14.8%)

70 (19.6%)

79 (22.1%)

Means of Coming across Online Shopping

From a friend

From newspaper

From the Internet

From Advertisement

Others

73 (20.4%)

83 (23.2%)

53(14.8%)

70 (19.6%)

79 (22.1%)

The Awareness of Online Shopping

Very aware

Fairly aware

Fairly unaware

Completely unaware

Not sure

235 (65.4%)

94 (26.2%)

21 (5.86%)

3 (0.83%)

5 (1.39%)

How Often Do You Shop Online

Daily

Weekly

Few times a month

At least once every two-three months

Few times a year

Once a year

10 (2.8%)

3 (0.8%)

11 (3.1%)

239 (66.8%)

63 (17.6%)

32 (8.9%)