| Number of Online Shopping Sites Known | ||||||||||||
| One or Two | Two to Five | Five to ten | More than ten | |||||||||
| 59(16.5%) | 21.2 (0.8%) | 199 (55.5%) | 24 (6.8%) | |||||||||
| Main Reason(s) for Shopping Online | ||||||||||||
| Convenience | Better product information availability | Variety of Products to choose from | Better prices than in retail stores | |||||||||
| 90 (25.1%) | 107 (29.9%) | 77 (21.5%) | 84 (23.5%) | |||||||||
| Favourite Retailer | ||||||||||||
| Jumia | Konga | OLX | Others | |||||||||
| 102 (28.5%) | 103 (28.8%) | 109 (30.4%) | 44 (12.3%) | |||||||||
| What Do You Like Most about Your Favourite Retailer | ||||||||||||
| Timely delivery | High quality products | Free delivery | System for payment on delivery | They offer the best deals | Wider variety of products than others | |||||||
| 63 (17.6%) | 67 (18.7%) | 57 (15.9%) | 54 (15.1%) | 60 (16.8%) | 57 (15.9%) | |||||||
| Products Purchased Online | ||||||||||||
| Clothing and fashion items | Electronics and gadgets | Household appliances | Sports and fitness equipment | Others | ||||||||
| 73 (20.4%) | 83 (23.2%) | 53 (14.8%) | 70 (19.6%) | 79 (22.1%) | ||||||||
| Means of Coming across Online Shopping | ||||||||||||
| From a friend | From newspaper | From the Internet | From Advertisement | Others | ||||||||
| 73 (20.4%) | 83 (23.2%) | 53(14.8%) | 70 (19.6%) | 79 (22.1%) | ||||||||
| The Awareness of Online Shopping | ||||||||||||
| Very aware | Fairly aware | Fairly unaware | Completely unaware | Not sure | ||||||||
| 235 (65.4%) | 94 (26.2%) | 21 (5.86%) | 3 (0.83%) | 5 (1.39%) | ||||||||
| How Often Do You Shop Online | ||||||||||||
| Daily | Weekly | Few times a month | At least once every two-three months | Few times a year | Once a year | |||||||
| 10 (2.8%) | 3 (0.8%) | 11 (3.1%) | 239 (66.8%) | 63 (17.6%) | 32 (8.9%) | |||||||