Survey Questions

Brand Experience

The consumption in this brand makes me feel like I belong to a certain consumer group.

The consumption in this brand makes me feel that I have the same consumption concept with other consumers.

The consumption in the brand has strengthened my relationships with others.

The brand allows me to experience a different life experience.

I like to talk about this theme brand with other consumers who have consumption in this brand.

Brand Love

The theme brand allows me to engage in special role-playing.

The theme brand makes me feel good.

The brand lets me yearn.

The brand makes me passionate.

The relationship between me and the brand's theme brand is intimate.

I would like to experience this type of brand.

The theme brand has deeply attracted me.

When choosing similar products, this brand is my first choice.