Dependent variable | Item | Item description | Source |
Economic Performance | ECP1 | Sales expansion | Rao & Holt (2005) |
ECP2 | Market share expansion | Rao & Holt (2005) | |
ECP3 | Increased profit margin | Rao & Holt (2005) | |
ECP4 | Cost reduction in long term | Kumar & Rahman (2015) |