Latent Constructs

M

SD

⍺

CR

AVE

BE

BL

PA

BQ

Brand Equity

(BE)

3.658

.844

.817

.891

.732

.855*

Brand Loyalty

(BL)

3.670

.871

.807

.886

.722

.682

.850*

Packaging

(PA)

3.758

.762

.745

.855

.664

.478

.442

.815*

Brand Quality

(BQ)

3.691

.886

.803

.884

.718

.543

.699

.480

.847*