Constructs and their Indicators | M | SD | Standardised Loadings | t-values | |
Packaging |
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PA2 | The packaging preserves the contents of X. | 3.596 | .855 | .730 | 16.104 |
PA4 | The packaging of X makes it environmentally friendly. | 3.876 | 1.075 | .829 | 33.387 |
PA5 | The packaging of X makes it convenient to use. | 3.997 | .992 | .878 | 57.769 |
Brand Equity |
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BE1 | X’s packaging gives me a reason to buy X instead of any other brand, even if they are the same in quality or price. | 3.476 | 1.000 | .850 | 39.739 |
BE2 | The packaging of X would make me prefer to buy X, even if another brand has the same features as X. | 3.625 | .963 | .860 | 44.069 |
BE3 | The packaging of X makes it more than a product to me. | 3.583 | 1.024 | .856 | 49.355 |
Brand Loyalty |
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BL2 | The packaging of X would make me recommend X to my friends. | 3.652 | 1.009 | .834 | 37.460 |
BL4 | The packaging of X makes me loyal to it. | 3.700 | 1.121 | .849 | 40.812 |
BL5 | I will keep buying X as long as I am satisfied with the packaging of the brand. | 3.896 | 1.101 | .866 | 42.903 |
Brand Quality |
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BQI | The packaging of X makes it function well. | 3.336 | 1.127 | .834 | 37.285 |
BQ3 | The packaging of X shows that the quality of X is very high. | 3.603 | 1.134 | .892 | 69.191 |
BQ5 | X`s packaging makes the product safe for use. | 4.055 | 1.088 | .813 | 25.132 |