Constructs and their Indicators

M

SD

Standardised

Loadings

t-values

Packaging

PA2

The packaging preserves the contents of X.

3.596

.855

.730

16.104

PA4

The packaging of X makes it environmentally friendly.

3.876

1.075

.829

33.387

PA5

The packaging of X makes it convenient to use.

3.997

.992

.878

57.769

Brand Equity

BE1

X’s packaging gives me a reason to buy X instead of any other brand, even if they are the same in quality or price.

3.476

1.000

.850

39.739

BE2

The packaging of X would make me prefer to buy X, even if another brand has the same features as X.

3.625

.963

.860

44.069

BE3

The packaging of X makes it more than a product to me.

3.583

1.024

.856

49.355

Brand Loyalty

BL2

The packaging of X would make me recommend X to my friends.

3.652

1.009

.834

37.460

BL4

The packaging of X makes me loyal to it.

3.700

1.121

.849

40.812

BL5

I will keep buying X as long as I am satisfied with the packaging of the brand.

3.896

1.101

.866

42.903

Brand Quality

BQI

The packaging of X makes it function well.

3.336

1.127

.834

37.285

BQ3

The packaging of X shows that the quality of X is very high.

3.603

1.134

.892

69.191

BQ5

X`s packaging makes the product safe for use.

4.055

1.088

.813

25.132