Variable

Mean

Std. Dev.

The volume of revenue has grown.

5.81

1.505

There has been a rise in benefit

6.06

1.162

Customers are pleased with our products/services

5.76

1.340

The free cash flow has improved.

5.86

1.432

Improvement of consumer value-added to the company’s product

5.60

1.456

The return on investment has improved

5.95

1.103