Variable

Mean

Std Dev.

Our organisation is introducing new technologies that encourage environmentally sustainable development

5.57

1.262

Our organisation builds the expertise of staff to inspire them to be green innovation-oriented in their company operations.

6.14

0.783

Our organisation engages in value creation strategies such as market segmentation, introducing innovative goods for new markets that are environmentally friendly.

5.60

1.439

Our business is involved in a green product or service customization

5.67

1.190

Our company uses green engineering in the manufacture of goods

5.61

1.314