| Variables | Items | Frequency | % |
| Gender | Male | 202 | 54.30 |
|
| Female | 170 | 45.70 |
| Age | Below 20 | 13 | 3.50 |
|
| 20 - 25 | 150 | 40.30 |
|
| 26 - 30 | 139 | 37.40 |
|
| Above 30 | 70 | 18.80 |
| Online Shopping Experience (years) | Below 1 | 42 | 11.3 |
|
| 1 - 3 | 130 | 34.90 |
|
| 4 - 6 | 113 | 30.40 |
|
| 7 - 10 | 52 | 14.00 |
|
| Above 10 | 35 | 9.40 |
| Occupation | Student | 90 | 24.20 |
|
| Public Sector | 73 | 19.60 |
|
| Private Sector | 121 | 32.50 |
|
| Self-employed | 68 | 18.30 |
|
| Unemployed | 20 | 5.40 |
| Level of Education | Senior High School | 26 | 7.00 |
|
| Diploma | 60 | 16.10 |
|
| Degree | 210 | 56.50 |
|
| Masters | 57 | 15.30 |
|
| PhD | 19 | 5.10 |