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Hedonic Values (Reliability = 0.851; Validity = 0.731) | ||
1. | I’m dining out at a casual dining restaurant because I could have a good feeling. | 0.785 |
2. | It was fun and enjoyable dining in a casual dining restaurant. | 0.607 |
3. | The dining experience at the casual dining restaurant was a real pleasure. | 0.525 |
4. | I felt the excitement of searching for food during the dining experience at the casual dining restaurant. | 0.819 |
5. | Although the price was higher than fast food restaurants, I liked to eat out at a better place. | 0.923 |
Utilitarian Values (Reliability = 0.676; Validity = 0.729) | ||
1. | It was convenient dining out in a casual dining restaurant. | 0.691 |
2. | It was pragmatic and economical dining out in a casual dining restaurant. | 0.858 |
3. | The food portion is sufficient to satisfy my hunger | 0.770 |
4. | I like casual dining restaurants because they make healthy food. | 0.973 |
Satisfaction (Reliability = 0.886; Validity = 0.695) | ||
1. | The overall feeling I got from the casual dining restaurants was satisfied. | 0.761 |
2. | The overall feeling I got from the casual dining restaurants put me in a good mood. | 0.819 |
3. | I really enjoyed myself at the casual dining restaurants. | 0.847 |
Behavior Intention (Reliability = 0.879; Validity = 0.738) | ||
1. | I would like to come back to the casual dining restaurants in the future. | 0.785 |
2. | I would recommend casual dining restaurants to my family and friends. | 0.845 |
3. | I would more frequently visit casual dining restaurants. | 0.994 |