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Hedonic Values (Reliability = 0.851; Validity = 0.731)

1.

I’m dining out at a casual dining restaurant because I could have a good feeling.

0.785

2.

It was fun and enjoyable dining in a casual dining restaurant.

0.607

3.

The dining experience at the casual dining restaurant was a real pleasure.

0.525

4.

I felt the excitement of searching for food during the dining experience at the casual dining restaurant.

0.819

5.

Although the price was higher than fast food restaurants, I liked to eat out at a better place.

0.923

Utilitarian Values (Reliability = 0.676; Validity = 0.729)

1.

It was convenient dining out in a casual dining restaurant.

0.691

2.

It was pragmatic and economical dining out in a casual dining restaurant.

0.858

3.

The food portion is sufficient to satisfy my hunger

0.770

4.

I like casual dining restaurants because they make healthy food.

0.973

Satisfaction (Reliability = 0.886; Validity = 0.695)

1.

The overall feeling I got from the casual dining restaurants was satisfied.

0.761

2.

The overall feeling I got from the casual dining restaurants put me in a good mood.

0.819

3.

I really enjoyed myself at the casual dining restaurants.

0.847

Behavior Intention (Reliability = 0.879; Validity = 0.738)

1.

I would like to come back to the casual dining restaurants in the future.

0.785

2.

I would recommend casual dining restaurants to my family and friends.

0.845

3.

I would more frequently visit casual dining restaurants.

0.994