| Market characteristics | Market segments | |||
| European Market | Americas Market | Asia Pacific Market | African market | |
| Product demand | Big | Middle | Big | Small |
| Market potential | Great | Big | Great | Middle |
| Purchase frequency | High | Middle | Middle | Low |
| Average order size | Great | Great | Bigger | Big |
| Market entry difficulty | Big | Big | Bigger | Bigger |
| Number of suppliers | Many | Many | Many | Less |
| Price | Not sensitive | Less sensitive | Sensitive | Sensitive |
| Product quality requirements | High | High | High | High |
| Reliability and stability requirements | High | High | High | High |
| Functional requirements | New, complete | New, complete | Complete | Complete |
| Maintenance timeliness requirements | High | High | High | High |