Market characteristics

Market segments

European Market

Americas Market

Asia Pacific Market

African market

Product demand

Big

Middle

Big

Small

Market potential

Great

Big

Great

Middle

Purchase frequency

High

Middle

Middle

Low

Average order size

Great

Great

Bigger

Big

Market entry difficulty

Big

Big

Bigger

Bigger

Number of suppliers

Many

Many

Many

Less

Price

Not sensitive

Less sensitive

Sensitive

Sensitive

Product quality requirements

High

High

High

High

Reliability and stability requirements

High

High

High

High

Functional requirements

New, complete

New, complete

Complete

Complete

Maintenance timeliness requirements

High

High

High

High