Goal Layer

Sub-goal Layer

Criterion Layer

Index layer

Effectiveness of channel selection

Economic efficiency of channel

Distribution efficiency

Marketing capacity

Terminal coverage rate

Marketing service level

Transaction cost

Search cost

Negotiation cost

Implementation cost

Stability of channel

Cooperative intention

Transaction tendency

Transaction urgency

Brand building intention

Operation capacity

Inventory capacity

Logistics management capacity

Impact resistance of channel

Expansibility of channel

Competitive capacity

Market coverage

Brand communication capacity

Credit and social approval degree

Sustainable development capacity

E-commerce capacity

Management innovation capacity

Training system perfect degree