| Case | Portfolio size | Product type | Business life cycle stage | Business type | Markets |
| A | Small | HW Services | Growth | B2B | Domestic |
| B | Large | Solution HW SW Services | Mature | B2B | Global |
| C | Small | SW | Growth | B2B & B2C | Global |
| D | Large | HW Services | Mature | B2B | Global |
| E | Small | Services | Growth | B2C | Domestic |
| F | Small | HW SW | Mature | B2B | Global |
| G | Medium | HW SW | Growth | B2B | Global |
| H | Medium | HW Service | Mature | B2C | Global |
| I | Medium | HW Service Solution | Mature | B2B | Global |
| J | Large | HW Service Solution | Mature | B2B | Global |