Constructs and

indicators

Std.

loading

Std.

error

Square

multiple

correlation

Error

variance

Cronbach

alpha

Composite

reliability

AVE

Perceived reputation

0.878

0.83

0.56

PR1

0.818

^***

0.669

0.664

PR2

0.900

0.059

0.811

0.266

PR3

0.830

0.062

0.689

0.468

PR4

0.693

0.062

0.480

0.684

Perceived privacy

0.785

0.80

0.51

PP1

0.601

^***

0.362

0.843

PP2

0.798

0.157

0.637

0.539

PP3

0.711

0.141

0.505

0.237

PP4

0.653

0.147

0.426

0.248

Perceived size

0.768

0.79

0.50

PS1

0.722

^***

0.521

0.541

PS2

0.683

0.105

0.467

0.436

PS3

0.664

0.104

0.441

0.450

PS4

0.618

0.096

0.382

0.414

Perceived security

0.724

0.80

0.50

PC1

0.622

^***

0.387

0.458

PC2

0.590

0.133

0.348

0.384

PC3

0.629

0.146

0.396

0.445

PC4

0.677

0.158

0.458

0.309

Perceived usefulness

0.794

0.80

0.50

PU1

0.595

^{* * *}

0.354

0.636

PU2

0.701

0.083

0.491

0.423

PU3

0.788

0.084

0.621

0.434

PU4

0.742

0.087

0.550

0.499

Familiarity with the web

0.789

0.82

0.55

FW1

0.819

^***

0.291

0.499

FW2

0.832

0.077

0.325

0.199

FW3

0.757

0.069

0.684

0.622

FW4

0.730

0.066

0.677

0.288

Perceived

ease of use

0.862

0.83

0.56

PE1

0.819

^***

0.672

0.510

PE2

0.832

0.093

0.693

0.346

PE3

0.757

0.096

0.573

0.510

PE4

0.730

0.094

0.533

0.573