Construct

Measurement items

Adapted from

Perceived reputation

(PR)

PR1: MarkaVIP is very popular online shopping site.

PR2: MarkaVIP is very reliable online shopping site.

PR3: MarkaVIP is very honest online shopping site.

PR4: MarkaVIP is known to be concerned about customers.

[36] and [37]

Perceived privacy

(PP)

PP1: I am confident that I know all parties who collect the information I provide during a transaction with MarkaVIP.

PP2: I know what information I need to provide during a transaction with MarkaVIP.

PP3: I believe I can subsequently verify the information I provide during a transaction with MarkaVIP.

PP4: I believe that MarkaVIP will not disclose my information without my consent.

[20]

Perceived size

(PS)

PS1: MarkaVIP is a very large company.

PS2: MarkaVIP is one of the industry’s biggest suppliers on the Web.

PS3: MarkaVIP is a big player in the market.

PS4: MarkaVIP has regional and global presence.

[36] and [37]

Perceived security

(PC)

PC1: I think MarkaVIP EPS is secured.

PC2: I think the information relating to user and EPS transactions in MarkaVIP are secure.

PC3: I believe inappropriate parties will not be able to view the information I provide during a transaction on MarkaVIP.

PC4: I do not fear hacker invasions into MarkaVIP EPS.

[38]

Perceived usefulness

(PU)

PU1: Shopping from MarkaVIP improves my shopping performance.

PU2: Shopping from MarkaVIP increases my shopping productivity.

PU3: Shopping from MarkaVIP increases my shopping effectiveness.

PU4: Shopping from MarkaVIP is very useful.

[39]

Familiarity with the web (FW)

FW1: Overall, I am familiar with the MarkaVIP site.

FW2: I am familiar with searching for items on MarkaVIP site.

FW3: I am familiar with the process of purchasing from MarkaVIP site.

FW4: I am familiar with buying products from MarkaVIP site.

[18]

Perceived ease of use

(PE)

PE1: Learning to use MarkaVIP site would be easy for me.

PE2: My interaction with MarkaVIP site is clear and understandable.

PE3: It would be easy for me to become skillful when using MarkaVIP site.

PE4: I find MarkaVIP site easy to use.

[40]

Perceived trust

(PT)

PT1: I believe that my transactions with MarkaVIP site are likely to be safe.

PT2: My transactions with MarkaVIP site are likely to be reliable.

PT3: Many things may not go wrong with my transactions with MarkaVIP site.

PT4: MarkaVIP site will promptly inform me if any problems occur with my transaction.

PT5: I am confident that my transactions with MarkaVIP site will be transparent.

[38]

Purchase intention to use EPS (PI)

PI1: I am likely to purchase products from MarkaVIP site.

PI2: Given the opportunity, I would consider purchasing products from MarkaVIP site in the future.

PI3: It is likely that I will actually purchase products from MarkaVIP site in the near future.

PI4: Given the opportunity, I intend to purchase products from MarkaVIP site.

[26] and [29]

Actual purchase using credit cards (AP)

AP1: I make online purchase frequently from MarkaVIP site using Credit Cards.

AP2: I make online purchases intensively from MarkaVIP site using Credit Cards.

AP3: Overall, I have made many online purchases from MarkaVIP site using Credit Cards.

AP4: In the future, I am planning to continue purchasing products using Credit Cards from MarkaVIP site.

[26] and [29]