TRANSPARENCY | Mean | S.D. | Verbal Interpretation |
Shop/Store employees can easily explain to customers the products/items the shop/store is selling. | 3.95 | 0.80 | Very Satisfied |
The concept of “what you see is what you get”, especially on prices is true for the shops/stores in Dongguan Street. | 3.99 | 0.81 | Very Satisfied |
Customer inquiries are clearly responded to by shop/store employees. | 4.00 | 0.81 | Very Satisfied |
Shop/Store employees are honest when dealing with customers. | 4.11 | 0.79 | Very Satisfied |
The transparency of shop/store employees is key to building customers’ trust. | 4.05 | 0.83 | Very Satisfied |
OVERALL TRANSPARENCY | 4.02 | 0.35 | Very Satisfied |