TRANSPARENCY

Mean

S.D.

Verbal Interpretation

Shop/Store employees can easily explain to customers the products/items the shop/store

is selling.

3.95

0.80

Very Satisfied

The concept of “what you see is what you get”, especially on prices is true for the

shops/stores in Dongguan Street.

3.99

0.81

Very Satisfied

Customer inquiries are clearly responded to

by shop/store employees.

4.00

0.81

Very Satisfied

Shop/Store employees are honest when

dealing with customers.

4.11

0.79

Very Satisfied

The transparency of shop/store employees is key to building customers’ trust.

4.05

0.83

Very Satisfied

OVERALL TRANSPARENCY

4.02

0.35

Very Satisfied